Envision having a night off. You're feeling rejuvenated, ready for adventure, and looking to break from your regular habits of post-work slumping. The world offers possibilities! Would you choose a) attending a concert or b) being with a partner? The response, as typically seen with these types of queries, is obviously: “It depends.” Thinking adults may reasonably inquire: what kind of the gig? Who's the companion? Will it be going to be enjoyable?
Hardly anyone would select a intense rock concert if the choice was a dream date with a favorite star. Yet change any part of the comparison, and it turns more complicated. For the participants asked this question by a gig organization, no additional context was given – and the response was revealed clearly and strongly supporting live music events.
A global report, questioning a large sample aged between 18 and 54 from multiple countries, found that live music are now the number one pastime, surpassing games, movies and – indeed – sex. If restricted to a single form of enjoyment for the rest of their lives, nearly four in ten chose gigs, against film attendance (17%) and games (14%). Participants were significantly more as likely to select seeing their favourite artist on stage (70%) instead of sexual activity (30%).
You show up hopeful of being happily shocked – and quite often you’ll end up with someone else’s hair in your mouth
Of course it makes sense that a marketing research commissioned by a live event company would result so overwhelmingly preferring gigs – and, amid the playful mood of a would-you-rather, if your top performer is, for example Paul McCartney, one can appreciate why watching him might win out rather than a routine experience. But this binary choice between concerts or sex, clearly absurd though it may be, is fascinating to reflect on amid the peculiar point we face with each.
In recent years, concert attendance has grown beyond a shared activity but a competitive sport. Major promoters duly point out that stadium attendance has “increased threefold annually”, and festivals sell out quicker than before. Just obtaining admissions now requires detailed strategy, quick decision-making and bottomless pockets (or a generous credit card limit). Although you manage, it isn't sufficient to merely attend and enjoy the show. Nowadays exists an assumption, at least among concertgoers, that you might enhance your experience quality by going multiple times (potentially going abroad), learning the set list ahead of time and memorizing the cues to perform and fan traditions created by earlier audiences.
Many fans describe being affected by their experience at major tours: what felt like a scripted production of thousands of people, to which some individuals turned up unaware of the routine. Those lengthy tour, earning massive sums, demonstrated of the degree to which fans will travel to experience a historic occasion and watch their preferred performer perform, although the live sound appears more and more secondary to the production.
Intimacy, conversely – an affordable and available enjoyment – is in dire straits. Per contemporary studies, nearly one in four of people were intimate in an typical week, while just under a third were abstaining. In a different nation, modern figures indicated that over a quarter of people reported not having sexual activity at all in the previous year, rising from smaller percentages in the past. Across these regions, the change has been attributed to less sexual activity with younger generations. Contrast this with the industry booming for large concerts and the intense rivalry for admissions. Naturally it's more complicated as a straightforward choice between both alternatives – “do you prefer attend a huge concert often, or remain abstinent?” – but it's possibly an signal of what is viewed as the more consistent pleasure.
Sex and live music are closer aligned than one may assume. They both embody the initiation of a connection, a actual experience of impressions or possibility that might have amassed solely in your imagination. You come with a basic expectation of how it’s likely to go, but hopeful of being happily shocked – and whether it proves enjoyable or disappointing depends very much on how your vibe and hopes correspond with partners. Quite often you’ll end up with someone else’s hair in your mouth, and afterwards be hanging out for a smoke and some quiet time on your own. Likewise with either, drugs and alcohol can sometimes improve or reduce the experience (but certainly help the worst experiences simpler to handle).
The wonder to live events and relationships relies on finding that perfect combination between familiarity and novelty, consistency and change, challenge and comfort. Certainly it's uncommon – but it's the remembrance of when they did, the knowledge that success is achievable, that drives us to try again: to {
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