The retail giant Implements Buying Restrictions on Pokémon Trading Cards

As a notable development, Walmart has begun implementing strict limits on how many Pokémon trading card products customers can buy during a single visit. This policy was activated as of early November, according to a company memo distributed to employees.

Tackling Reseller Problems

While not officially confirmed by Walmart, many believe this decision was influenced by a viral TikTok video that showed a customer buying a massive amount of Pokémon card products at a checkout counter. The store manager seen in the video received widespread backlash for allowing the bulk transaction to proceed.

Rule Specifics and Possible Weaknesses

The new restriction states that shoppers may only buy up to five trading card boxes or packs each time they enter. Yet, the language has sparked debate due to its vagueness. Precisely what counts as a "box" remains unclear, and whether someone could still purchase five high-value Elite Trainer Boxes is uncertain.

Additionally, because the restriction is tied to individual trips, theoretically an eager reseller could return repeatedly—purchasing the maximum each time—to gather large quantities over several hours.

The Scalping Phenomenon

To most players, this approach might seem over the top, but for scalpers, it's common behavior. Over the past few seasons, speculators have greatly contributed to frequent stockouts of Pokémon cards, driven by the game's rising popularity.

Certain buyers seek to resell sealed items for a profit, whereas some search for valuable pulls that can command sky-high values. For instance, a specific Mega Evolution card in recent releases has been listed at prices exceeding eight hundred dollars on various platforms.

Upcoming Releases

This policy change coincides with the imminent release of the Phantasmal Flames set, coming on November 14th. Pre-release sales indicate chase cards like the Charizard mega evolution being offered for nearly $1,500, emphasizing the ongoing demand and likely reseller attention.

With any luck, Walmart's restrictions will curb mass buying and increase access for true fans and everyday enthusiasts alike.